FEATURE

MAGAZINE CONCEPT / AUDIENCE

Concept

Whimsical Lifestyle (shopping, travel, music, home...)

This magazine is an attempt to provide young women with inspiration for their lives, a soft whisper that everything is possible, an escape from reality into a world where magic is everywhere, even in the smallest action or object. It is an effort to offer  women a chance to listen to themselves, find out what they want and chase after it. A magazine with lyrical graphics with a hint of nostalgia.
 
Target Audience

• age group - 20 to 28
• income level - (yearly)
• education level - 2 yr-4yr college
• geographic locale - urban & suburban
• gender - female


Departments

-Style and fashion
-Travel
-Design (home,objects)
-Food (restaurants, recipes)
-Breathing space (space for reflection, thinking, relaxing, quotes)
-Inspiration (feature, celebrity or famous person with passion, chased after dream, survived, etc)

GQ MARK-UP

SWIPE BOOK